Tag Archives: Brett Jardine

October Set to Become Cruisetober Down Under

Posted: April 21, 2022

Australia, Countries, Press Release, , , , , ,

Cruise Lines International Association (CLIA) Australasia has announced that this October the traditional Cruise Week will be extended to a month-long cruise campaign.

The move is part of a global roll out of CLIA’s “Plan a Cruise Month”, which will see CLIA offices around the world synchronise their cruise promotion for the first time.

CLIA Australasia Commercial Director Brett Jardine said the extended cruise campaign was first introduced in the US last year.

[pullquote align=”full” cite=”” link=”” color=”” class=”” size=””] “As the cruise industry continues to boom in Australia and around the world, a week is no longer enough time to promote cruising. It’s a natural progression to follow our colleagues in North America in expanding our annual cruise campaign to a full month,” Mr Jardine said.   [/pullquote]

Mr Jardine said October was particularly timely Down Under as it coincided with the start of the peak cruise season.

Similar to Cruise Week, “Plan a Cruise Month” focus is to increase consumer awareness of cruising.

[pullquote align=”full” cite=”” link=”” color=”” class=”” size=””] ““Plan a Cruise Month” will provide the perfect platform for travel agents, cruise lines and industry partners to showcase the many attributes of a cruise holiday and underline that there is a cruise for everyone,” Mr Jardine added.   [/pullquote]

More details on the initiative, as well as tools and resources will be available in the coming months.

Queensland Is Sailing Towards A $2 Billion Cruising Boom As Sydney Runs Out Of Space

Posted: April 17, 2022

Australia, , , , , , ,

As Sydney runs out of space to accommodate the cumulative amount of cruise ships sailing to Australia, the Sunshine State has turned out to be home to more cruise ship ports than anywhere else in the country and industry leaders say Queensland is set to be the big winner

Concept design for the planned mega-cruise ship terminal

Concept Design For The Planned Cruise Ship Terminal.

[pullquote align=”full” cite=”” link=”” color=”” class=”” size=””] “Sydney is pretty much full during the peak season. We continue to see double-digit growth in the sector. That’s where Brisbane, and Queensland, has the biggest opp­or­tunity,” Cruise Lines International Association general manager Brett Jardine said.   [/pullquote]

During the Asian off-season, Queensland will be cashing in on the booming market of Chinese tourists taking cruises, as the cruise ships that are typically bases in Asian ports are likely to come to Queensland to operate in their off-season.

The Port of Brisbane is preparing a detailed business case for a $100 million mega-ship terminal at Luggage Point, at the entrance of the Brisbane River, and anticipates to start assembly next year to allow more cruise ships to visit.

Currently Brisbane doesn’t have the facilities to host lines over 270m long, but my 2020, the expected cruise ships over 270m long will grow by more than 60 per cents

[pullquote align=”full” cite=”” link=”” color=”” class=”” size=””] “We are seeking to develop a dedicated passenger terminal that would make Brisbane a major domestic and international cruise destination, bringing thousands of additional visitors to Queensland each year,” Port of Brisbane chief executive Roy Cummins said.   [/pullquote]

Meanwhile, Gold Coast Mayor Tom Tate is steaming ahead with plans for a cruise ship terminal at The Spit.

In 2015, Queensland received 275 ships and 645,942 passengers, up more than 140,000 compared to 2014, making Queensland the fastest-growing cruise market in the country.

In 2015, cruise passengers injected $749.7 million to the Queensland economy, this number is predicted to surge this year as different ­destinations, including Fraser Island and Gladstone, are added to cruise ship itineraries.

Over the next two decades the new Brisbane cruise terminal is anticipated to multiple the industry’s fiscal profits to almost $2 billion a year.

Cairns, Townsville and the Whitsundays are also keen to boost the number of liner visits.